LA25 announces plans to expand Art90266 art auction in 2014

February 10, 2014

On the heels of a successful 2012 auction, LA25 has announced the next installment of the annual ART90266 charity auction. The 2014 auction will be held at Shade Hotel in Manhattan Beach on April 24th. Proceeds will again raise money to send every 2nd and 3rd grader in the Redondo Beach Unified School District—approximately 1,400 children—to the renowned Los Angeles County Museum of Art (LACMA). In 2012, ART90266 raised more than $22,000 that directly funded LACMA field trips for 1,400 students throughout the 2013 school year. Since 2011, the fundraiser has raised more than $37,000 for educational charities in the South Bay.

“Thanks to the ART90266 auction and the generosity of our community, more than 1,400 of our students visited LACMA,” said Annette Alpern, Ed.D, Assistant Superintendent for Instruction Services at the Redondo Beach Unified School District. “We are honored that LA25 has again chosen our students to be the recipients of proceeds of this year’s ART90266 auction,” said Alpern. “We can’t wait to share this experience with a new group of eager students.”

Organized by LA25, a network of entrepreneurial South Bay professionals, the ART90266 fundraiser is a live auction of fine art, photography and mixed media by world-class artists from within and around the South Bay. Previous artists have included renowned artists - Al Satterwhite, Anthony Friedkin, Alex Weinstein, Bo Bridges, Tricia Strickfaden and Brian Kingston. The money raised will go to the Redondo Beach Education Foundation, which will help arrange the excursions with the school district. “ART90266 is really becoming a fixture in our community,” said John Capellaro, co-founder of LA25. “This remarkable event brings us together for a common purpose. The artists, sponsors and guests are donating their time and money to a targeted program that will touch the lives of our children in the most positive way,” he said.

In 2014, ART90266 will expand into Zinc Lounge at Shade Hotel in Manhattan Beach. “In the spirit of our continued growth, we are expanding the event space which will help us showcase more local artists, welcome new members of the community, and ultimately raise more money for the students,” said Capellaro. The Shade Hotel site has room for 250 guests.

Following the October 2012 ART90266 auction, LA25 developed a video to showcase the LACMA visits and power of art in the classroom. Many of the ART90266 contributing artists have works displayed at prestigious galleries in the nation, including LACMA, the New York Museum of Modern Art, The Smithsonian Institute’s National Portrait Gallery and the Houston Museum of Fine Art. Moon Tide Media’s Southbay magazine has signed on as a Platinum sponsor and preferred media partner. And Shade Manhattan Beach and Paolucci Communication Arts are Gold sponsors. ART90266 is currently accepting corporate sponsorships and artist submissions. For further information about tickets, sponsorship, donating art to the event, contact:

Sponsorship Inquiries: John Capellaro at or 310-463-4100.
Artist Inquiries: Christopher Salling at or 310-291-2659.

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